Johari Sadiq

CEO & Founder

Johary Sadiq is an entrepreneur, fashion designer and CEO / Founder of Binti Africa Co LTD a fashion power house in Tanzania. As the last born of her six siblings, Mrs. Sadiq was born, raised and educated in Africa, Tanzania.  She was not bought up surrounded by fashion but as a child, the prolific Tanzania designer watched her mother stitch clothes as a seamstress which inspired her, creating a strong passion towards fashion and design. Growing up, she always knew deep inside that she would be a fashion designer but she didn’t know how and when, and most of the time it seemed like a pipe dream.

After studying Information Communication Technology (ICT), she worked with local telecommunication companies for a couple of years. Inspired by her love of sewing, fabrics, and color, Johari recognized that working with clothes was her calling, and therefore resigned in 2011 to realize her dream.

“I knew I wanted to go out on my own, pull together all my passion and talent to create something unique that would be fulfilling both personally and professionally. That is how I established BintiAfrica after seeing a gap in the market for African textiles”

Aidan Kajuna is the Co-founder and CEO of LM Group, one of the Board of Directors of Binti Foundation

Born and raised in Tanzania, Mr. Kajuna has a BSc in Mathematics & Comp-Science and a Master’s degree in International Management. He brings more than 10 years of experience in IT consulting, 4 years of experience in Project & Program management and 2 years of experience as a Business Analyst, all acquired while working for SAP AG, Salt Solutions AG, and Infoman AG. Mr. Kajuna is currently at Infosys Consulting GmbH.

Since the inception of the Foundation, Mr. Kajuna has provided guidance by helping the Foundation deepen its approach and program ideas, provides strategic counsel and donations.

Aidan Kajuna

Partner and CIO

Kulusumu Sadiq

Head of Human Resources

Farida Sadiq

Production Manager

Glady Rikangah

Head of Customer Service

Our Team

Our Ladies Team


Our mission is to render premium quality products & services, transform our business to the brand of choice among the locals of Tanzania, then spread all over the African roots, and ultimately expand to reach the global stage. Through Binti Africa, we are strongly promoting a positive economic impact within our vast community while redefining “African” fashion world wide.


We are committed to satisfying our customer’s needs, creating a palatable experience and provide customer value.